Mysty’s career began on the client side, where she worked as a marketing executive at organic icons Amy's Kitchen and Spectrum Organics. Mysty now specializes in gaining media coverage for food, wine and lifestyle clients, both domestic and international. Mysty served as a senior account executive guiding the Lundberg Family Farms brand to national editorial prominence during her 6-year tenure as Lundberg’s publicist. During that time, she served on Lundberg's Crisis Communication team handling various recalls, as well the national “arsenic in rice” media storm.