Mysty’s career began on the client side, where she worked as a marketing executive at organic icons Amy's Kitchen and Spectrum Organics. Mysty now specializes in gaining media coverage for food, wine and lifestyle clients, both domestic and international. Mysty served as a senior account executive guiding the Lundberg Family Farms brand to national editorial prominence during her 6-year tenure as Lundberg’s publicist. During that time, she served on Lundberg's Crisis Communication team handling various recalls, as well the national “arsenic in rice” media storm.

Mysty also led the PR team that put the Prosecco Producers of Conegliano-Valdobbiadene on the U.S. Map. Over the three-year campaign, Prosecco di Conegliano-Valdobbiadene enjoyed explosive growth in major U.S. markets, with case volume rising 35% in three years. The campaign succeeded in two ways: taking market share from Champagne, and expanding the total market for sparkling wine.

In addition to overall account management, Mysty is expert at utilizing web-based social media to create brand awareness and enhance consumer loyalty. She has produced and managed websites and social media for a wide variety of businesses, tailoring structure and content to present each client in the most favorable light. Mysty has refined social media marketing to an art form, developing and executing creative strategy across multiple platforms with skill and precision.

Mysty was born and raised in the San Francisco East Bay Area. She has a Bachelor's degree in Mass Communications with a focus on Marketing and Public Relations from California State University, Hayward. She has over 18 years of professional marketing and public relations experience in the food and beverage market.