The Company
Fort Ross Vineyard is an estate winery perched along the rugged Sonoma Coast, offering one of the most distinctive wine experiences in California. As the only estate tasting room in the Fort Ross–Seaview AVA—and one of the few located directly above the Pacific Ocean—Fort Ross pairs estate-farmed Chardonnay and Pinot Noir with seasonal culinary experiences and sweeping coastal views that define the character of the region.
The Challenge
Despite its extraordinary location and acclaimed wines, Fort Ross Vineyard needed a stronger digital presence to fully convey the on-site experience and stand out in a highly competitive wine tourism landscape.
The Objective
To transform Fort Ross Vineyard’s social media into a compelling brand platform that increased awareness, deepened engagement, and positioned the estate as a must-visit Sonoma Coast destination.
The Solution
A strategic, integrated social media approach elevated Fort Ross Vineyard’s Instagram and Facebook presence through refined storytelling, seasonal planning, and a consistent paid and organic framework.
Key focus areas included:
- Scenic, experience-driven storytelling using a balanced mix of video, photography, and Reels
- Targeted paid amplification to regional and lookalike audiences to expand discovery
- Community-focused engagement, a personal brand voice, and influencer and media hosting to build loyalty
The Results
