East Brother Beer Co.

The Company

East Brother Beer Co. is a craft brewery based in Richmond, California, focused on producing high-quality, traditional beer styles. With a larger-scale taproom and extended hours, the brand set out to create a welcoming, destination-driven experience rooted in approachable, well-executed classics.

Multiple pre-opening media features, generating early awareness ahead of launch
Grand Opening aligned with SF Beer Week, securing high-visibility opening coverage
National media recognition and beer scores, validating product quality and expanding reach

The Challenge

When the partnership began, wildbrine had limited social momentum, modest engagement, and no defined multi-platform growth strategy. The brand needed sustained visibility, stronger content performance, and a scalable approach that could evolve alongside retail expansion and new product launches.

The Objective

To generate early buzz, drive visitation to the new taproom, and establish credibility for both the brand and its beer through targeted local and regional media coverage, ultimately expanding into national recognition.

The Solution

A phased public relations strategy guided East Brother Beer from pre-opening awareness to national validation, using storytelling, media relationships, and product sampling to build momentum.

Key focus areas included:

Development of foundational media materials (backgrounder, bios, fact sheet, press releases)
Pre-opening “hard hat” media outreach to generate early local buzz
Strategic Grand Opening timing aligned with SF Beer Week to maximize visibility
Ongoing local and regional pitching to drive visitation and awareness
Targeted outreach to national beer publications, supported by product sampling for reviews and scoring

The Results

Building Buzz Before the Doors Opened

Pre-opening outreach secured early media coverage, establishing awareness and anticipation ahead of the taproom launch.

A High-Impact Launch Moment

Coordinating the opening with SF Beer Week generated strong initial visibility, positioning East Brother Beer as a must-visit destination from day one.

From Local Launch to National Recognition

Media sampling and outreach led to coverage and scoring in national beer publications, reinforcing product quality and expanding the brand’s reach beyond the Bay Area.