The Company
Sonoma Family Meal is a Sonoma County nonprofit dedicated to strengthening the local food system providing meals, supporting workforce development, and bringing the community together through food.
The Challenge
While the organization had strong community impact, its social media lacked a cohesive strategy to consistently communicate its mission, engage audiences, and support events and fundraising efforts.
The Objective
To implement a clear, scalable social media strategy that would increase visibility, strengthen engagement, and support Sonoma Family Meal’s community-driven initiatives.
The Solution
Developed and executed a structured content strategy focused on consistency, storytelling, and community connection.
Key focus areas included:
- Establishing content pillars aligned with the organization’s mission
- Introducing a consistent posting cadence across Instagram and Facebook
- Prioritizing people-driven and event-based content
- Leveraging partnerships and real-time content to expand reach
- Applying performance insights to refine content and optimize results
The Results
