The Company
California Strawberries is a statewide agricultural organization dedicated to promoting fresh California strawberries through education, seasonal storytelling, and consumer inspiration. With a strong emphasis on recipe content, lifestyle imagery, and year-round relevance, the brand relies on social media to maintain visibility, drive awareness, and reinforce strawberries as an everyday staple.
The Challenge
California Strawberries needed a cohesive, high-impact social media approach that balanced organic storytelling with high-budget paid media—while revitalizing underutilized platforms like Pinterest and maintaining consistent visibility across multiple channels.
The Objective
To deliver large-scale brand awareness and engagement across Facebook, Instagram, and Pinterest through a unified organic and paid social strategy, while reestablishing Pinterest as a meaningful driver of discovery and inspiration.
The Solution
A multi-platform strategy combined hands-on organic social management with high-budget paid media execution, ensuring consistent storytelling, seasonal relevance, and scalable reach.
Key focus areas included:
- Full organic social management, including content calendars, caption writing, scheduling, and community engagement
- Platform-specific content strategies for Facebook, Instagram, and Pinterest, weighted equally for reach and discovery
- Revival of Pinterest paid media through evergreen campaigns layered with seasonal and holiday activations
- High-budget paid social management across Meta and Pinterest, with budgets scaling up to $15K per quarter
- Creative and messaging optimization to maximize visibility across lifestyle, recipe, and seasonal content
The Results
